Cookie Policy
This policy explains how Futurestrategypr uses cookies and similar technologies, and how Google Consent Mode v2 is applied on this site.
1. What are cookies?
Cookies are small files stored on your device when you visit a website. They remember preferences, keep sessions active, measure audience and, with your consent, deliver relevant ads.
2. Google Consent Mode v2
We implement Google Consent Mode v2 in its advanced version. Before any Google tag is loaded, we set 'ad_storage', 'ad_user_data', 'ad_personalization' and 'analytics_storage' to denied by default. We also activate 'ads_data_redaction' and 'url_passthrough' to limit identifier propagation. Only when you grant consent do we call gtag('consent','update', …) with the new values and push 'cookie_consent_update' to the dataLayer. As a result, no Google Ads or Analytics script performs personal tracking until you explicitly opt in.
3. Categories we use
a) Strictly necessary: enable basic navigation and security. b) Functional: remember language and preferences. c) Analytics: anonymized statistics via Google Analytics 4. d) Advertising: Google Ads campaign measurement (AW-18064110603). e) Ad personalization: tailored ads based on your interests.
4. Managing your consent
You may accept all, reject all or customise each category from the cookie banner on first visit. At any time you can update your preferences via the 'Manage cookies' link in the footer. Your choices are stored locally in your browser. If you clear your browser, the banner will reappear.
5. Duration and expiry
Strictly necessary cookies expire when you close the session. Analytics and advertising cookies expire after a maximum of 13 months, following European CNIL recommendations voluntarily adopted.
6. Third-party services
We use Google Ads and, optionally, Google Analytics 4. These services may place identifiers on your device only if you consent. Their policies can be reviewed on policies.google.com.
7. Your rights
You can withdraw your consent at any time. Withdrawal does not affect the lawfulness of prior consent-based processing. See our Privacy Policy for more information.